For their new summertime ad, H&M apparently chose to follow to the polyamorous adage, "The More the Merrier."
Rather than selecting just one supermodel to prance around on the beach in the spirit of selling bikinis, the megastore instead hired (deep breath) Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone, and Sasha Pivovarova to fill out their affordable line of bathing suits.
A risky move, considering the possibility that a supermodel battle royale could have broken out at any minute, had a shoulder been shoved or a strand of hair been tugged.
(And I get the feeling that Erin, on the far left, is carrying a set of brass knuckles somewhere on her person... Her face gives her away.)
Luckily, it appears as though our girls behaved themselves.
And actually, I really like the ad.
The girls look natural and unposed, they fill out the bathing suits beautifully (especially the yellow-clad Lara,) and it really just makes you wanna get your booty to the beach to splash around like a supermodel.
Well, I suppose you could tag "...like a supermodel" on to the end of anything worth doing, though, couldn't you?
... I could, at any rate.
But I digress. Well done, H&M!
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